
• Design a tailored financial plan for life goals
• Manage your investments and pensions
• Optimise tax-efficient strategies (using ISAs, pensions, allowances)
• Navigate big decisions like drawdown or inheritance planning
• Review and recommend insurance protection and estate planning tools
• Act as a sounding board and behavioural coach during volatile markets
• Receiving a significant inheritance
• Buying a home or moving up the property ladder
• Starting a family or sending children to university
• Selling a business or receiving a salary windfall
• Approaching retirement and exploring income options
• Percentage of assets: Most common model; typically, 0.6–1.0% annually after an initial setup fee (often 2%).
• Fixed-project fee: A one-off fee for a comprehensive plan, typically £1,500–£5,000 depending on complexity.
• Hourly rate: £150–£400 per hour for specific consultations.
• Commission-based: Only on non-investment products like insurance or mortgages (regulated by the FCA).
• Independent advisers recommend products from the entire market and are not tied to any provider.
• Restricted advisers can only offer options from a limited set, often tied to a bank or insurer.
• Transparent, personalised advice
• Tailored investment and tax planning strategies
• Access to Chartered and Independent Financial Advisers
• Ongoing support to help you adapt as life evolves
• Robo-advisers for managed portfolios at lower cost (0.4–0.8% p.a.)
• Budgeting apps to track goals and spending across accounts
• Government services: for those over 50, or for general financial guidance
• Your portfolio is under £50k
• You enjoy learning and managing your own finances
• You want to avoid the higher fees of personalised advice




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