Thomas Francis at Zomi Wealth Podcast

How to Motivate People About Money | Thomas Francis

Episode show notes

In this episode of Zomi Wealthcast, we are joined by Thomas Francis, Head of Personal Finance (previously Head of Digital Advice) at Octopus Money, who is at the forefront of transforming how financial guidance reaches the mass market.

Thomas shares his career journey from banking and traditional financial planning to leading innovative hybrid advice models that blend technology with human coaching. We discuss the UK’s persistent advice gap, why only a fraction of the population currently accesses regulated advice, and how new models can deliver meaningful planning to millions more.

The conversation covers leadership, behavioural finance, and the role of technology from robo advice to AI in creating scalable, personalised solutions. Thomas also reflects on consumer duty, the challenges of integrating financial education into everyday life, and his vision for a future where the majority of UK households have a financial plan.

What we cover

• Thomas’s path from credit risk analyst to Head of Personal Finance
• Why the advice gap exists and how to close it
• The power of combining financial coaching with regulated advice
• How Octopus Money’s hybrid model works and who it serves
• The role of behavioural finance in effective client relationships
• Where AI fits into financial planning now and in the future

Links

Thomas Francis at Zomi Wealth Podcast

About Our Guest

Thomas Francis is Head of Personal Finance (previously Head of Digital Advice) at Octopus Money, where he leads the development of hybrid advice models designed to make high quality financial guidance affordable and accessible. With experience at firms including Nutmeg and Wealthsimple, Thomas brings deep insight into both technology led and human centred approaches to financial planning.

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